Adam Ferrier is Australia’s leading consumer psychologist and advertising guru. Having originally starting his career in forensic psychology, Adam is now one of the top thought leaders in the advertising world, with a focus on behavioural economics and changing behaviour.
He currently runs his own creative agency called, Thinkerbell, is a regular guest on the ABC TV show series ‘gruen’, he’s spoken at international conferences and has also written his own book called ‘The Advertising Effect: how to change behaviour’.
This was a truly fascinating episode with so many pearls of wisdom being shared by Adam. We spoke about the current Coles supermarkets campaign as well as their decision to ban single use plastic bags. We also covered off how to change and influence behaviour with some real life examples, the power of amplifying your weaknesses and the paradox of choice.